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The Brutal Truths About Building a Successful Agency
Leveling Up with Eric Siu
Involved Founder & Talent Acquisition
Summary: Eric Siu attributes the significant growth of his agency to an involved founder and strategic talent acquisition. He emphasizes hiring experienced individuals with a proven track record, ideally promoted multiple times and familiar with competitors. Siu also prioritizes core values like improvement and obsession, assessing candidates through specific examples and responses to probing questions. Insights:
- Founder involvement is crucial for agency growth, going beyond just having a founder's name attached.
- Hiring experienced people who have been promoted multiple times within a company demonstrates their value and loyalty.
- Evaluating a candidate's obsession and improvement can be done by asking about their recent AI experience and how they describe their most impressive career achievements. Proper Nouns:
- Neil Patel: Eric's business partner, co-hosting agency owner workshops.
- YPO: An entrepreneur group Eric mentioned, using their members as an example in his AI webinar.
- Hyundai: Used as an example of a large company that a potential hire might claim to have generated revenue for.
Research
- How can founders effectively balance involvement without micromanaging?
- What are alternative methods for assessing a candidate's obsession and drive besides inquiring about AI experience?
- What are the key metrics to measure the impact of founder involvement on agency growth?
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