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Stop Trying to Get Rich. Get Better | Ep 733
The Game w/ Alex Hormozi
Build Back to Front for Sustainable Growth
Small businesses often struggle due to a lack of perspective, complicating their scalability. Successful planning requires building with the end goal in mind, a concept termed 'building back to front.' Chasing revenue without strategic focus leads to difficulties; prioritizing backend processes simplifies frontend operations. Many businesses revolve around selling, constantly seeking new customers, which proves to be an unsustainable model. To achieve growth, businesses should shift their focus from selling to reselling, ensuring a more manageable and resourceful approach to customer retention and revenue generation, all while envisioning the business at scale.
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