#76 Frank Stephenson: Pushing the Limits of Innovation
The Knowledge Project with Shane Parrish
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Design Language
A designer's objective is to continue that look in such a way that it's still progressive. You don't want to make big jumps in the designed language, because otherwise it becomes indistinguishable or looks too much like somebody else's design language. Tortle like ferrari or porsh come to mind when you say that.
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