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The Use of Neuroscience as a Grounding Technique in Non-academic Contexts
The further away from academic neuroscience, the more neuroscience becomes a metaphor. People use neuroscience as a way to ground their techniques and be taken seriously. It is seen as a materialist lens, similar to how ancient texts were ritually touched for credibility in historical Buddhist or Hindu contexts. Touching neuroscience has become a fetish that gives credibility.