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#81: Ricky Pearl - Mastering Outbound Marketing & Sales | Evergreen Framework & Tips to Reach Customers FAST
The B2B Playbook
Distinguishing Bad vs Good Outbound Activities
Bad outbound activity is characterized by pure spam, lack of relevancy, and the use of purposefully tricky language to trick recipients. On the other hand, good outbound activity focuses on hyper-relevant messaging, avoids trickery, and may involve persona-based or trigger-based campaigns to target specific audiences effectively.
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