23-Pricing mastery with Jake Cohen from Step by step BNB.
The Co-Host Bros
Tailoring Pricing Programs to Seasonality
Pricing programs should be tailored to seasonality by treating each season as a separate pricing program. Different booking windows should be set for high and low seasons to optimize revenue. It is crucial to create a seasonal profile based on data and adjust prices accordingly. Setting a base price that aligns with the 50th percentile in the market can be a valuable strategy.
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