Tips for Setting and Presenting Prices

The speaker discussed dividing pricing tips into three categories: setting your price, adding elements to increase appeal, and promotions. The first tip is to break prices into smaller increments for better customer perception. Research shows customers prefer daily or weekly pricing over monthly or yearly costs. The second tip is to avoid using round numbers because it can make prices seem higher. Studies have demonstrated that non-rounded prices are perceived as more reasonable and lead to increased purchases.