Cleo Abram: Going from Vox to YouTube Success

Cleo Abram, formerly of Vox, went from making explainer videos about tech and science to gaining a million views. It's possible to succeed on the platform by studying and understanding it. If I were Ethan, I'd start by hosting to camera, focusing on writing scripts and improving packaging, like creating catchy titles and thumbnails to draw in viewers. The goal is to keep people engaged for 10 to 15 minutes.