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How Jeff Bezos Built One of the World’s Most Valuable Companies

HBR IdeaCast

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Embrace Experimentation with Purpose

Success requires embracing experimentation with a willingness to accept failures, as one big winner can compensate for many failed experiments. While following a wandering path of trials, it is crucial to have a purpose behind each experiment that aligns with the overall strategic vision. This approach challenges the traditional rule of strategy focused on unwavering focus, introducing a new dynamic to the field.

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