GTM Live cover image

RV E30 - Revisiting 2022’s Best: Why B2B Companies Don't Create Demand | Demand Gen Live Keynote

GTM Live

NOTE

How to Create Demand for Your Business

Demand capture is the act of capturing demand that already exists, while demand creation is the act of creating demand for a new product or service./nThe difference between demand capture and demand creation is that demand capture is necessary for new products or services to succeed, while demand creation is more important for existing products or services to continue to be successful.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner