
RV E30 - Revisiting 2022’s Best: Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
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How to Create Demand for Your Business
Demand capture is the act of capturing demand that already exists, while demand creation is the act of creating demand for a new product or service./nThe difference between demand capture and demand creation is that demand capture is necessary for new products or services to succeed, while demand creation is more important for existing products or services to continue to be successful.
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