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How to Win the Creator Economy, told by Morning Brew Founder ($75m biz sold at 28)
The Sachin and Adam Show
Understanding Performance Marketers for Effective Engagement
Identifying the clear goals of performance marketers, such as a five times return on ad spend, allows for targeted product development to meet their needs. Focusing on warm performance marketers who have experience with email newsletters streamlines the lead generation process by leveraging their existing belief in the channel. By targeting these marketers, Morning Brew reduced the sales pitch to just selling their audience, simplifying the engagement process and increasing the likelihood of success.
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