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How to Repurpose Content to Drive Engagement and Results
A weekly content strategy centered around repurposing involves writing a single article inspired by an interview with a subject matter expert. This article then becomes the script for a YouTube video, the audio for a podcast episode, and the content for a newsletter. Interviews recorded in video format are repurposed into YouTube content, podcast episodes, and blog posts. The distribution and editing workflow are handled by a freelance team, making the process efficient. The strategy results in an engaging newsletter, two blog posts, two videos, and two podcast episodes every week, all stemming from one interview idea.