Hiring for Humor in Business Success

Southwest Airlines' success story in American business was built on the foundation of hiring people with a sense of humor. They prioritized humor by making it one of their core values in employee hiring. Rather than imposing a strict structure on humor, they allowed their staff the freedom to be funny and exercise their judgment. This approach aimed to create genuine and relatable encounters for customers, where individuals were recognized for their humor and service, rather than the company as a whole. By valuing authenticity and individuality, Southwest Airlines created a unique and successful business culture.