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Preserve Loyalty: The Risk of Disbanding a Winning Brand
Mergers in the aviation sector can encounter significant hurdles, especially when it comes to integrating or phasing out successful brands. The case of Air India and Vistara underlines the risk of losing a loyal customer base associated with Vistara's strong brand identity. Questions arise regarding whether Air India can match or exceed the premium experience that Vistara passengers are accustomed to. Maintaining brand loyalty is crucial in the competitive aviation market.