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Leverage Efforts for Maximum Impact
Identify a single leverage point and dedicate extensive effort and preparation to it for surpassing competitors. By producing significantly more content, such as ads, and engaging in thorough prep work—including researching successful past ads and experimenting with various ad styles—one can amplify their effectiveness. This commitment to volume and meticulous preparation creates a competitive edge, ensuring that one's output is not only greater in quantity but also strategically refined for better results.