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Relentless Focus on Perfecting Details for Facebook's Core App
The key to Facebook's success lies in nailing the basics, notifications, invites, social graph building, login, reactivation, and other minute details for their core app. This intense focus on perfection is a luxury that most companies do not have. Facebook benefits from massive returns on their relentless attention to detail, unlike smaller companies. This focus is crucial for Facebook, as their products are expected to either grow significantly to reach hundreds of millions of users or be shut down entirely - there is no middle ground.