KPIs or Key Performance Indicators

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We always focus on top line revenue, how much revenue because we all need money to make sure that we're able to do things we need to do for our clients. Secondarily what is the profit margins need to be so you know it might be if you're a startup businessyou don't necessarily believe you're going to be profitable the first or second year. What level of growth are you looking to have is that 20 percent, 50 percent, 100 percent for a newer company. So now when you set those strategic objectives for your companies what we then do is we set KPIs or key performance indicators.

Rob Luna has over 24 years of experience in private wealth management collaborating with entrepreneurs, professional athletes, and senior corporate executives, and has consulted with Google, Microsoft, Amazon, Costco and others. In 2021 & 2022, he was named a Forbes Best-In-State Wealth Advisor.

Top 3 Value Bombs:

1. In building a business, forget about real estate, forget about stock market. Start with the end in mind and build that enterprise value where someday, you could sell all or a part of that business and have a life-changing moment.

2. Businesses usually fail because they ran out of cash.

3. The number one mistake entrepreneurs make is that they don’t create a scalable business. They go in on the idea of selling themselves to the community, and wind up doing work by themselves. They don’t think the end goal in mind.

Invest towards building and financial freedom. NO BS, REAL RESULTS - Rob Luna Website

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