Creating a powerful promise for your program is essential for attracting customers. This promise should focus on taking your clients from being the best-kept secret to becoming a successful online business owner. The promise should be simple yet impactful, demonstrating that you have the ability to deliver results and help others achieve success. By leading with this promise, you can intrigue potential buyers and set the foundation for your program. Ultimately, all steps in developing your program should be in service of delivering on this promise, making it a key element in your overall strategy.

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