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#107 Sol Price (Costco)
Founders
Save Your Business With a Price Club
Through trial and error, they discovered a surprising solution to save their business. They pitched the government and secured a deal with the head of the San Diego credit union. This partnership allowed credit union members to shop at Price Club without a membership fee, aligning with the mission of both memberships. The credit union agreed to promote Price Club through monthly statements, increasing the value for both memberships for free.
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