2min snip

INSIGHT

B2B purchasing decisions differ significantly from B2C due to higher stakes and different value propositions.

B2C value is often driven by personal preferences, emotions, and social factors, offering diverse motivations.
B2B purchasing involves multiple stakeholders and carries professional risks for the decision-maker.
B2B value focuses primarily on tangible financial impact, either increasing revenue or reducing costs.
Even with irrational product preferences, B2B purchases require rational justifications for stakeholders.

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