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#35: Matt Espinoza — Building a Startup Studio at 22
TKS: The Karnjanaprakorn Show
Understanding the Structure and Strategy of a Startup Studio
The startup studio operates by focusing on building and acquiring B2B software companies, maintaining a majority stake (at least 51%) in each venture to ensure control over decision-making and operational playbooks. The top holding company (Holdco) manages equity stakes across its portfolio, which currently includes three companies. The structure allows for co-creation with external creators, capitalizing on their potential to develop successful software solutions. Among the three companies, the studio holds varying equity stakes, such as 60% ownership in one firm, where the CEO retains 40%. This approach facilitates collaboration with capable creators and entrepreneurs, enabling rapid incubation and development of innovative software products. The overall strategy emphasizes a blend of direct oversight and creative partnerships to drive growth and success in the tech landscape.
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