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#109 Adi Dassler (Adidas)
Founders
Seizing Opportunities in Adversity
The Industrial Revolution made Christoph's skills obsolete, leading him to switch to shoe production, while his wife Paulina started a laundry to complement their income. Paulina and her daughter cleaned the clothes, which were delivered by her three boys. Two of Paulina's sons went to war and Audie was drafted just before it ended. Upon the return of the brothers from war, the family's laundry business had suffered due to post-war financial struggles. Audie saw this as an opportunity to start his own shoe company, recognizing the need for a new venture as the family business declined.
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