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SaaS market growth saturating?
The SaaS market may be reaching a point of saturation as public SaaS companies experienced a deceleration in growth last year, raising concerns about the sustainability of the sector's rapid expansion. There are worries that the trend of exceeding software spend over everything else for 18 years may have reached maturity, with a potential shift in the definition of software spend. The integration of AI into workflows may drive software spend in the future, necessitating a need to unlock budgets outside of IT, as IT budgets may have reached their limit.