Invest Like the Best with Patrick O'Shaughnessy cover image

Jack Altman & Miles Grimshaw - Building and Investing in Lattice - [Invest Like the Best, EP.345]

Invest Like the Best with Patrick O'Shaughnessy

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The Importance of CEO constantly engaging customers, picking second product

The CEO had regular dinners with customers to understand their needs and preferences. Through these conversations, they discovered that customers were passionate about engagement survey products that allowed them to listen to their employees in detail. These products gave them clarity and actionable insights. The CEO realized that this product would be a perfect second offering for their company, as it targeted the same buyer and aligned with their employee centric mindset.

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