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Ep. 241: The Virality Trap

Deep Questions with Cal Newport

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Twitter Followers Aren't That Powerful

Twitter followers are not as powerful as other forms of audience engagement, such as email subscribers or followers on other platforms./nTwitter followers do not convert well to book sales or other forms of revenue./nFor some people, preexisting fame and talent on other platforms is what drove their audience growth on Twitter, not simply following the person.

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