2min snip

First Principles cover image

Fractal’s Srikanth Velamakanni on surviving before thriving

First Principles

NOTE

The Future of Decision Making

In 2009, I had a realization about the importance of combining data-driven decision making with insights from human behavior. At fractal, we discussed how final mile was using behavioral sciences to prevent railway accidents in Mumbai. Impressed by their work, I suggested investing in or acquiring the company.

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