Organizations prioritize improved productivity and cost reduction as primary benefits, yet 58% report achieving a diverse range of benefits, including increased innovation and enhanced customer relationships. This highlights a growing sophistication in understanding AI's impact beyond mere ROI. The AI transformation unfolds in phases, starting with personal productivity enhancements where employees experiment with tools like chat GPT. The next phase involves unlocking new opportunities previously beyond reach, driving innovative marketing strategies and improved services. Eventually, some organizations may undergo comprehensive transformations that redesign their structure and capabilities, fully leveraging AI's potential.

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