How To Build An $60M TikTok Shop Funnel
Sweat Equity
Detailed Analysis of Branding, Product Strategy, and Content Marketing
The company showcased a strong dedication to branding by ensuring that all elements on the catalog page aligned with the brand's image, utilizing neon colors and specific language that resonated with the brand's essence. They effectively distinguished between core products, such as signature shoes and apparel that generate revenue, and brand products designed for loyal fans, like dice hangings and posters, that focus on brand loyalty over profit. The content strategy was well-executed, with a series of Instagram posts building anticipation for the launch of the shoe and the documentary, creating a sense of excitement and significance around the upcoming releases.
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