The importance of incorporating art and design feelings in product development

The speaker talks about transitioning from a creative artist to the corporate design world and emphasizes the importance of focusing on design feelings over design thinking. They highlight the significance of incorporating sensorial nature and textures in product design. The speaker also describes the serendipitous connection that led to the collaboration between artists and scientists which resulted in writing a book. Additionally, the speaker stresses the significance of integrating arts into STEM subjects, indicating that science, technology, engineering, and math are incomplete without the arts.