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Exposing The Good, The Bad, and The UGLY of Land Investing

Turning Profit

NOTE

Efficiency in Direct Mail Marketing

Efficiency in direct mail marketing varies based on factors such as the amount spent per deal, the region being targeted, and the level of selectivity in choosing deals. While an average deal may cost $3,500 in mail, some investors reduce this cost by refining their mailing lists and being less selective. Mailing into competitive areas may require higher expenses per deal. The effectiveness of direct mail marketing is therefore influenced by multiple variables, making it challenging to provide a general answer.

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