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Doug Demuro on Analyzing the Car Industry, Creator-Led Businesses, and Porsche Episode Follow Up
ACQ2 by Acquired
The Merger of Doug’s Channel and Cars and Bids
A private equity firm in LA, The Churning Group, invested in the business, merging the media and marketplace aspects. This aligned incentives, increased growth, and eliminated the issue of serving two masters. The combination has been successful, with a total capital investment of around $37 million. The trend of creators starting businesses is gaining popularity, and people often overlook the integration of the media and other aspects of the business.
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