To achieve continuous business growth, it's crucial to control your churn rate, which is the rate at which customers leave your business. By effectively managing the churn rate - the number of clients gained versus the number lost each month - you can ensure sustainable scaling. Ideally, if you have more customers coming in and fewer leaving, your business will scale indefinitely. While some level of churn is inevitable for every business, actively monitoring and reducing the churn rate can significantly impact the overall growth and success of the business.

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