45sec snip

#696: Be Useful — Arnold Schwarzenegger on 7 Tools for Life, Thinking Big, Building Resilience, Processing Grief, and More

The Tim Ferriss Show

notes

NOTE

The Art of Selling: Adapting to Different Audiences

Selling is an art that requires constant improvisation and adjustments, depending on the audience being targeted. Understanding that the person who needs to be convinced might not always be the one paying is crucial. Tailoring the sales pitch according to the audience is essential - language used for children differs from that for legislators or movie theater fans. Adapting to various audiences is a key aspect of selling effectively.

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Transcript

Episode notes

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Arnold Schwarzenegger (@schwarzenegger) is an Austrian-born bodybuilder, actor, businessman, philanthropist, bestselling author, and politician. He served as the thirty-eighth governor of California. His new book, Be Useful: Seven Tools for Life, is out October 10th, and his daily email newsletter Pump Club recently hit more than 500,000 subscribers and continues to grow as a positive corner of the Internet.

Schwarzenegger has made it his mission to give back. Since his time in the Governor’s house, he’s been working diligently to combat climate change, anti-semitism, ensure fair voting practices, help youth, work with Veterans, and inspire healthy living.

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[06:37] Recovering from heart surgery.

[11:19] Age 10 entrepreneurship.

[15:38] Arnold's dad and the importance of being useful.

[21:02] Arnold and his brother: same upbringing, different outcomes.

[27:53] Building ladders and never thinking small.

[34:49] When Arnold's self-bet to be a comedic lead paid off.

[41:26] We're all in sales.

[46:43] The significance of shifting gears.

[50:24] Grieving Franco Columbu.

[54:53] Aging.

[1:02:17] Arnold's current state of self-identity.

[1:05:07] What Arnold hopes readers take away from Be Useful.