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How to Land Your First $1,000/Month Agency Client. Ep #060
The Koerner Office - Business Ideas, Advice & Deep Dives - TKOPOD.COM
Master Two, Test Twelve
Focus on mastering two key advertising channels rather than spreading efforts too thin across multiple platforms. This approach is beneficial for businesses not yet in the nine-figure revenue range. Despite potential platform risks, dedicating around 80% of resources to perfecting these two channels can maximize return on ad spend (ROAS). The remaining 20% should be invested in testing other channels to discover future opportunities, ensuring a balanced strategy that allows for growth while minimizing risk.
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