The future of the massage space involves using robots to provide customized massages with control and customization options, including choosing from 20 different massage styles. The key differentiation is the control and customization aspect, similar to the success of the pizza tracker in Domino's. The ability to track the massage progress and adjust the intensity throughout the session makes the experience comforting and tailored to individual needs. This innovative approach is being introduced at 10 Equinox gyms in New York City.

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