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F1 vs NASCAR | Start Your Engines | 1

Business Wars

00:00

Bootleg Racing Paid Off In Daytona

  • Bill France Sr. turned bootlegger-driving skills into organized spectator races that drew thousands and cash purses on Daytona Beach in 1938.
  • His 50-cent admission and $2,000 night showed stock car racing could be a profitable, organized business.
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