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Balance Growth and Capacity for Success
Ensure that capacity and supply chain readiness align with growth initiatives before investing, as this can prevent stock shortages that risk losing customers to alternatives. Fast growth is enticing, but without proper infrastructure, brands can face significant setbacks, such as financial strain from overextended production capabilities. Understanding the core customer is crucial; brands must differentiate between buyers and users, tailoring messaging and advertising to resonate specifically with their target demographics to avoid common pitfalls in brand strategy.