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#1249 Kat Cole on How AG1 Made Hundreds of Millions of Dollars
The Pomp Podcast
Building Trust in Influencer Marketing and Business Operations
In the realm of influencer marketing, the challenge lies in the balance between authenticity and being perceived as a sellout. Authenticity is crucial to combat the skepticism and hype associated with supplements. Trust and truth serve as a guiding principle in marketing, ensuring that investments are made in avenues that not only drive growth but also build and maintain trust. This emphasis on trust extends to the selection of creators and influencers, who are considered partners in growth, performance marketing, and brand image. The success of the brand, exemplified by the $160 million annual revenue, is attributed to a bootstrap business model that prioritizes profitability, quality, innovation, customer relationships, and operational efficiency. Despite external perceptions, internal conflict and challenges are inevitable facets of every business, including managing dissatisfied customers effectively.
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