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Can Cognitive Science Reveal the Fourth R of Human Connection?

Dr. John Vervaeke

NOTE

Dimensions of Social Influence

Social influence involves the instrumental aspect of having resources to move others to align with our interests. There are three process dimensions: vertical (related to rank or dominance), horizontal (connection to others with similar or differing interests), and autonomy-dependency (freedom). These dimensions, represented by power, love, and freedom, affect our emotional and motivational systems, influencing our approach towards self or others. The influence matrix provides a framework for understanding how these dimensions guide our behavior in various situations crucial for survival and reproductive success through social connections.

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