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WeChat: China’s Operating System - [Business Breakdowns, EP. 93]

Business Breakdowns

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The Appeal and Challenges of WeChat's Business Model

WeChat is a high margin business that is run on software./nThe appeal of its business model is that it is not reliant on ads or other revenue sources./nThe challenges to the business model are that it is a popular app and that it is difficult to keep users engaged.

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