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The 2023 Milly Awards: Part 1
My First Million
Opportunity in TikTok Shops
The current huge opportunity lies in TikTok shops, as it is relatively cheap, unsaturated, and with highly motivated promotion from TikTok. The customer base is not yet fully accustomed to seeing products for sale on TikTok, leading to higher conversion rates. TikTok is even subsidizing products to encourage sellers, meaning a seller can receive the full value of their product while customers enjoy a discounted price. Similar to the app store when the iPhone was first launched, the potential for creating and selling products through the TikTok shop platform is substantial.
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