2min snip

Know Your Enemy cover image

Consider the Cranks (w/ David Austin Walsh)

Know Your Enemy

NOTE

Finding Common Ground Through Ideology and Market Niche

The American Mercury faced a decline in advertisers from 1955 due to its political reputation, leading to a reliance on direct mailing and subscriptions for revenue. One exception was mid-sized steel firms like Republic Steel, whose executives found appeal in the Mercury's ideology. This connection traces back to the ideology of producerism seen in Merwin Hart in the 1930s, which continued throughout the 20th century. It is noteworthy that when Hart passed away in 1962, he held a leadership position in an organization with similar principles.

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