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How I Built This with Guy Raz cover image

Panera Bread/Au Bon Pain: Ron Shaich

How I Built This with Guy Raz

NOTE

Making Smart Bets and Capitalizing on Contrarian Perspective

The key to success was making smart bets and leveraging a contrarian perspective. While others were levering up before the recession, the strategy was to hold back and not leverage the business up in high-real estate cost times. When the recession hit, the business invested resources to grow quickly, taking advantage of the lowered real estate and construction costs while competitors were cutting costs. This strategic move during the recession led to tripling the stock value. Additionally, the success of a long-lasting partnership was attributed to the partnership dynamics and the positive attributes of one partner.

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