Defining our personal brand is challenging. We know too much about ourselves, but not the relative weight of our qualities. Trusted friends can mirror back our strengths and passions. We can learn from those we admire and communicate our vision. Don't miss the opportunity to talk about what you want to be known for.
What comes to people’s minds when they think about you, and can you control it? Dorie Clark says you can — with the power of your personal brand.
According to Clark, “You have brand equity in your own life.” Your personal brand or reputation, she says, “makes things either easier or harder for you” as you pursue your personal and professional goals. The key question, she says, is “What kind of reputation have you built up?” By taking stock of the personal brand you have, you can redefine it to align with who you are and where you want to go.
In this episode of Think Fast, Talk Smart, Clark and host Matt Abrahams discuss the power of personal branding, being more strategic in how we communicate about ourselves, and how we can shape the narrative of our lives, personally and professionally.
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