Apple's Complete Control Over MLS Broadcast and the Decline of Cable

Apple's complete control over MLS broadcast and the decline of cable subscriptions have reshaped the market. ESPN, the biggest contributor, is facing challenges due to cable cancellation. The physical scarcity that once forced consumers to stick with cable providers has vanished, leading to the emergence of cable bundles like YouTube TV and Hulu with live TV. However, cable companies failed to adapt and compete in this new market.