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Industrial Musicals: The Golden Age of corporate showtunes
Twenty Thousand Hertz
Industrial Musicals: A Motivational Spectacle
Industrial musicals are performances created for private corporate audiences, involving elaborate musical theatre productions with original lyrics about the company, its products, and workers. These productions, popular from the 1950s to the mid-80s, aimed to motivate, inspire, and teach sales tactics. They were designed to engage employees through catchy features and high-energy performances, often presented in convention centers with the purpose of boosting morale and productivity.
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