The IBM PC Jr. was considered a flop because it was more focused on being a business computer instead of helping people with their personal tasks at home. Although it had good technical capabilities, there weren't enough applications available to assist users in getting their jobs done. This lack of practicality and relevance to users outside of the office contributed to its failure. The New York Times writers and intended users realized this when they interacted with the PC Jr. and found that it didn't address their real-life problems. They already had more powerful computers at work, so there was no need for a similar device at home.
Have you ever wondered why there are so many massive flops in business? How many products and services are launched and then almost immediately forgotten? How can companies spend millions and sometimes billions of dollars to produce something that customers ultimately say is not for them? Today I've invited Tony Ulwick, one of the fathers of the Jobs-to-be-Done theory, to help us understand this phenomenon. This is part one of a two part interview, so tune in for part two next week!
Learn more from Tony here: https://strategyn.com/tony-ulwick/
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