As an investor, it's important to separate your identity from your business. When starting out, feedback can feel like a personal failure. But if you redefine your job title as the department you oversee, it's easier to disassociate. It's okay to admit you're not good at certain functions and hire someone who is. This creates a buffer between failure and personal identity. Pretending you work for someone else while getting feedback can also help. Ultimately, being willing to hear and act on critical feedback is key to improving and succeeding.