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Segment and Analyze For Success
By segmenting the market further and analyzing subsets of customers who show interest, businesses can identify the specific preferences and needs of those customers. This segmentation helps to uncover if the product is targeting the right benefits or missing key features. It is crucial to investigate and understand the reasons why certain subsets of customers are interested while others are not, as issues like bad user experience can hinder customers from recognizing the value provided by the features.