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Lochhead on Marketing cover image

194 How Important Is Framing, Naming, and Claiming A Problem? | Pirates Perspective

Lochhead on Marketing

NOTE

Providing Value with Category Design

Recognizing that smart individuals who have embraced category design may need less assistance over time is essential. By realizing that they are capable of driving exponential growth on their own, one can understand that the reduced communication is a positive sign. Offering support when needed, rather than constantly intervening, ensures sustained value delivery. This approach transforms the potential annoyance of excessive involvement into a successful business model, highlighting the essence of category design.

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